SEO Content Writing, Layered Properly
We create the SEO structure, your team adds the expertise, and we optimise the final content so it is ready to go live.
Content is hard to keep moving
Most businesses know they need regular website content, but planning, writing, optimising, and publishing it takes time. That is where the SEO Sandwich process helps.
You know you need content but not what to write.
Your marketing team has expertise but not enough time.
Blogs start strong and then quietly stop.
Content gets written but does not rank.
SEO briefs feel too technical or disconnected from your brand.
Meet the SEO Sandwich
SEO Sandwich is our collaborative SEO content writing process. We build the search-friendly structure, your team adds the expert filling, and we optimise the final piece before it goes live.
Four layers, one publish-ready piece
From keyword to live page. We do the SEO work either side of your expert input.
SEO Structure
We research the topic, understand search intent, and create the outline, headings, and content direction.
Expert Filling
You or your marketing team add product knowledge, brand voice, examples, internal expertise, and approvals.
SEO Optimisation
We polish the content, improve structure, optimise headings, add metadata, and prepare it for publishing.
Go Live
The content is finalised and ready to publish on your website. Optionally we upload it for you.
Order SEO content online
Choose a once-off content package or set up an ongoing monthly blog plan. Not sure what you need? We'll help you build the right content plan.
Starter Sandwich
Small businesses that want a few SEO content pieces to get started
- SEO content outlines
- Writing or collaborative draft process
- Final SEO optimisation
- Metadata suggestions
- Internal linking suggestions
Classic Sandwich
Businesses that want a consistent SEO content push
- SEO topic planning
- Content outlines and headings
- Drafting or team collaboration
- Final SEO optimisation
- Metadata suggestions
Full Stack Sandwich
Businesses that want a serious content push
- SEO content plan
- Keyword and search intent mapping
- Content outlines
- Drafting or collaborative writing
- Final SEO optimisation
Custom Content Plan
Larger websites, agencies, ecommerce stores, and ongoing content needs
- Blog content
- Service page content
- Location page content
- Content clusters
- Content refreshes
Done For You blog content
Need your blog to keep moving? Our Done For You blog content service handles the planning, writing, editing, and optimisation so your website stays active with fresh, useful content.
Common questions
Both. You can choose to have Matter Solutions write the full draft, or your team can supply the draft while we provide the SEO structure and optimise the final piece.
Yes — that's a core option in the SEO Sandwich process. We provide the outline and SEO direction; your team writes the expert filling; we optimise.
Yes. Tell us in the brief that you want us to write the full draft and we'll handle the whole piece.
Yes — our Done For You blog packages handle 2, 4, or 8 blogs per month with full SEO planning, writing, editing, and optimisation.
Optionally — blog upload to CMS is available as a $50/article add-on, or included in the higher Done For You tiers.
Yes — keyword and search intent guidance is included in every package. The Full Stack Sandwich also includes formal keyword and intent mapping.
Yes. Metadata suggestions are included in every package.
Yes — service page content is available in the Custom Content Plan, or any blog package can be quoted to include service pages.
Two revision rounds are included. Additional rounds can be added at $150 per round.
No — one-off packages have no monthly commitment. Done For You blog packages are monthly subscriptions but can be paused or cancelled at any time.
You'll be taken to a content brief during checkout, then we confirm the brief by email and start the SEO structure work within 2 business days.
Yes — use the Custom Content Plan enquiry on the Packages page, or book a call.